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Guides
Practical guides on PR measurement, share of voice and client reporting for agencies and brand teams.
4
min read
Where PR coverage goes to die
Your best coverage is scattered across folders, spreadsheets and Slack threads. Here's what the reporting silo costs you, and how to close it.
4
min read
What is PR value and how should you use it?
PR value is the one metric that puts print, broadcast, online and social on the same scale. Here's what it measures and how to use it well in client reporting.
3
min read
How to track influencer campaign coverage without a spreadsheet
Manual campaign tracking breaks down fast. Here's what a better influencer coverage workflow looks like, and how to get your report ready the morning after your event.
4
min read
What is share of voice in PR and why does it matter?
Share of voice is one of the most useful metrics in PR measurement and one of the most underused. Here's what it is and how to use it in client reporting.
3
min read
How to prove PR ROI to clients
Most PR agencies are brilliant at the work. Proving it is where things get complicated. Here's how to build client reports that actually make the case.
4
min read
Why Australian Fashion Week looks different in 2026
A new venue, public runway access, and more organic coverage than AFW has ever seen. Here's what PR and brand teams need to know going into the week.
3
min read
How to track influencer campaign coverage without a spreadsheet
Manual campaign tracking breaks down fast. Here's what a better influencer coverage workflow looks like, and how to get your report ready the morning after your event.
4
min read
What is share of voice in PR and why does it matter?
Share of voice is one of the most useful metrics in PR measurement and one of the most underused. Here's what it is and how to use it in client reporting.
3
min read
How to prove PR ROI to clients
Most PR agencies are brilliant at the work. Proving it is where things get complicated. Here's how to build client reports that actually make the case.
4
min read
Why Australian Fashion Week looks different in 2026
A new venue, public runway access, and more organic coverage than AFW has ever seen. Here's what PR and brand teams need to know going into the week.