Market Impact

Know why your competitors are winning.

Share of voice against the competitors you choose. Spot a spike as it happens and let MVO Intelligence explain what's behind it.

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RankBrandMentionsEngagementReachValueAction

–1.HBHalo Botanics1,040SOV -0.0%388,000SOV 0.0%39.0MSOV -0.0%$1.7MSOV -0.0%

–2.

TressleYour brand1,098SOV +0.0%343,390SOV +0.0%28.4MSOV +0.0%$1.4MSOV +0.0%

–3.PTPure Theory772SOV -0.0%242,000SOV -0.0%21.9MSOV -0.0%$1.3MSOV -0.0%

–4.NLNova Locks495SOV +0.0%176,000SOV +0.0%17.1MSOV +0.0%$1.1MSOV +0.0%

Total3,4051,149,390106.4M$5.5M

Competitor research, without the research.

Always on Share of voice, live

Mentions, reach, engagement and value against every brand in your set.

Spikes See the moment they move

Spot a competitor's surge while you can still respond.

AI explained Click in, get the why

Summarise the Market says where you stand, Content Drivers says what's happening, Next Moves says what to do. Every insight cited to the coverage behind it.

Impact of Media Marketing StrategyTressle vs Halo Botanics, Nova Locks, Pure Theory · 14 Jul to 12 Oct 2026

MentionsStrategy Focus: Activity↑SOV +0.0%

ContributorsStrategy Focus: Visibility↑SOV +0.0%

EngagementStrategy Focus: Performance↑SOV +0.0%

ReachStrategy Focus: Visibility↑SOV +0.0%

ImpressionsStrategy Focus: Performance↓SOV −0.0%

ValueStrategy Focus: Performance↑SOV +0.0%

Market Impact is an add-on. MVO sets up your competitors and tracks them automatically, so it works even if you upload your own coverage. Your brand on Upload, every competitor on Auto.

Pitch with the market in your pocket.

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Pitch with the market in your pocket.

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Pitch with the market in your pocket.

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