MVO
For PR Agencies

Prove your value.
Keep the retainer.

MVO finds every client's coverage, shows what your agency drove and builds the report. Your team gets its month back, and your clients see the proof.

Unlimited reports and users
White-label included
MVO Intelligence on every plan
Month to month
MPMegaphone monthly templateAccount template, every clientCoverPerformanceMVO IntelligenceHighlightsTop creators
October reports
TTressleFilling
LGLarkspur GinWaiting
SKStudio KinWaiting
‹ All reportsTressle October 2026Refresh dataPreviewDownload & share
T
October 2026Tressle · Australia · Prepared by Megaphone PR
1,284Mentions39% vs Sep
6.2MReach22% vs Sep
$412KValue31% vs Sep
MVO Intelligence
Where the month goes

Reporting is the work nobody bills for.

Finding coverage, counting followers, rebuilding the deck in Canva, writing the summary at 9pm. It's unbilled time on every retainer, every month, and it lands on your best people.

Canva and a spreadsheetWith MVO
Searching sites and socials for every mentionCoverage pulled into one place
Screenshots, reach and follower counts by handFigures and screenshots filled for you
Rebuilding the deck in Canva every monthYour template, reused for every client
Writing the summary at 9pmDrafted by MVO Intelligence
Emailing a PDF and hoping it was readOne live link, and you see who opened it

Put a number on your month.

Your reporting budget is the tool plus your team's hours. Add up yours and see what you get back.

Your reporting today
What reporting really costs you$3,300a month
Tools$0Team time (60 hrs)$3,300
That's $39,600 a year of your team's time spent on manual reporting.
With MVO, you get back9hrs a weekThat's 4.7 working days a month, worth $23,760 a year.
Room to grow, without hiring+12clientsReport on 12 more clients in the hours you spend now. The same as adding 1 day a week of someone's time to the team.

Estimates only. Assumes MVO takes 60% of the manual work out of finding, logging, evaluating and reporting coverage, over 48 working weeks a year and a 38-hour week.

More than a report

The report is the last step.
MVO does all five.

Most reporting tools start once you've found the coverage. MVO starts at the first mention and carries it through to the report your client reads.

  1. Find coverage

    By hand
    Searching sites, socials and alerts, one link at a time
    In MVO
    Coverage lands in one place, found for you or uploaded in bulk
  2. Log and evaluate

    By hand
    Pasting links, screenshots and reach into a spreadsheet
    In MVO
    Every piece scored on reach, engagement and Value as it lands
  3. Organise

    By hand
    Sorting rows by campaign, product and spokesperson
    In MVO
    Tags and tag groups, filtered in one click
  4. Prove value

    By hand
    Working out what drove results, review after review
    In MVO
    Brand Impact by campaign, with Content Drivers generated in a click
  5. Report

    By hand
    Rebuilding the deck, then chasing feedback
    In MVO
    MVO fills your template with your coverage, shared as a live link
Keep clients longer

PR doesn't fail on ideas.
It fails on proving impact.

Clients renew when they can see what you drove.
MVO puts it in front of them, in the same numbers you see.

Will the client see what we drove? Brand Impact puts a number on it.

Tag every launch, event and seeding, then group them as Megaphone PR generated. Brand Impact shows the share of the client's coverage and Value your work drove, so the renewal conversation starts with your number.

Included in every brandspace
Impact of Brand ActivitiesTag each campaign, activity and product, and see the impact each one has on your overall performance.
Total Mentions0/683
0%
Total Value$0/$6M
0%
Tags Impact Analysis
RankTagsMentionsContributorsEngagementReachImpressionsValue ↓
1Spring Sale00000$0
2Bond Repair Mask Launch Event00000$0
3Paris Fashion Week00000$0
4Community Pop Up00000$0

Whose numbers are right? One set, shared with your client.

Share a brandspace and you both report off the same figures, so the meeting is about what's next. Clients not on MVO get read-only access, and your campaigns stay private, even when they bring in other agencies.

MPMegaphone PRAgency's deck
PQ3_report_FINAL_v7.pptx
TTressleBrand's spreadsheet
Shared brandspaceMPTMentions, the same for Megaphone PR and Tressle0One number. The meeting is about what to do next.

What do we tell them next? MVO Intelligence drafts your point of view.

MVO Intelligence writes the summary from your client's coverage: what drove results, what competitors did and the next moves. Edit it, put your name on it and walk in as the adviser, not the reporter.

On every plan
‹ All reportsTressle October 2026Data as at 1 October 2026Refresh dataPreviewDownload & share
MVO IntelligenceRewriteBackground
Key messaging
Coverage centred on salon-quality repair at home. Creators repeated the overnight results and the glossy finish, and most posts named the Bond Repair Mask directly.
Key activities
The launch event and salon week drove 46% of mentions. Seeding to 24 creators produced the month's top three posts by reach.
Product focus
The Bond Repair Mask led with 61% of product mentions, followed by the Leave-in Shine Spray, which picked up as a pairing in routines.
Written by MVO Intelligence from the 1,284 pieces of coverage in this report. Edit anything.
Rewritten from this report's coverage
Grow without hiring

Take on the next client
without the next hire.

The hours MVO gives back are the hours a new client needs. Add brands, not headcount.

Another client, another deck?
One template fills every report.

Another client, another deck? One template fills every report.

Design your monthly report once and save it across the account. MVO fills it with each client's coverage, so every client gets a finished report, not a fresh deck.

Your templateMegaphone monthly templateCover, Performance, MVO Intelligence and 4 more
2 · BUILDCover · Side by sideCoverPerformanceMVO IntelligenceHighlightsTop creatorsBrand impactAll coverage
LG
October 2026Larkspur Gin · Australia · October 2026
Social post 09-madeline-sichak
Social post 13-katarina-von-studnitz
Social post 06-candelaria-sartori
Social post 16-sash-gabriel
Larkspur GinPerformanceMVO IntelligenceHighlights
KM
October 2026Kestrel Motors · Australia · October 2026
Kestrel MotorsPerformanceMVO IntelligenceHighlights
SK
October 2026Studio Kin · Australia · October 2026
Social post 07-kelly-madu
Social post 23-fernanda-dorado-gomez
Social post 04-chloe-christianson-1
Social post 08-lisa-m
Studio KinPerformanceMVO IntelligenceHighlights
Workspace ImpactCoverage date is Last 90 daysCoverage typeMedia typeCurrency is AUD ($)
Workspace PerformanceBenchmarking every brandspace in your workspace, to spot high-growth brands and track the health of your portfolio.
Total Mentions9,42231%
Total Contributors3,13933%
Total Engagement3,731,03368%
Total Reach381,726,84118%
Total Impressions1,327,313,77711%
Total Value$23,912,48019%vs $20.1M · 31 Jul – 29 Oct 2025
Workspace AnalysisMVO IntelligenceBetaSearch
RankBrandMentionsContributorsEngagementReachImpressionsValue
–1.NSNorthgate (Store)Australia3,912+41.2%1,206+38.5%1,488,204+96.3%142,118,402+22.4%588,402,116-8.2%$8.4M+14.9%
2.PTPure TheoryAustralia1,046+52.4%418+44.1%402,881+112.5%96,402,550+81.3%211,804,377-12.6%$5.9M+86.2%
3.TTressleAustralia2,212+18.6%702+12.1%911,420+58.7%61,880,204-9.4%268,114,905-21.3%$4.6M-6.8%
4.HBHalo BotanicsAustralia1,384+27.3%512+31.6%640,118+44.0%48,206,915+12.8%160,442,018-4.1%$3.1M+9.7%
5.NLNova LocksNew Zealand868+9.4%301+6.2%288,410+21.9%33,118,770-15.2%98,550,361-18.4%$1.9M-11.3%

Which client needs attention?
Every client, in one view.

Workspace Impact ranks all your brandspaces side by side, with the change on last period. See which client is slipping before they tell you.

How fast is the campaign report?
Ready the morning after it wraps.

Every post from your creators lands in one place, Instagram Stories captured. Your team reviews them together, and the campaign report is ready when the campaign ends.

CoverageEvery post your creators published in the campaign window. Add the ones you want, they'll appear in your campaign results. Nothing is added until you add it.
Total Coverage189posts
Unseen3/ 189 posts2%
Seen186/ 189 posts98%
Added47/ 189 posts25%
Select allSmart search this selection…Smart SearchBetaLatest first
Reel29 Sep 2026
Social post 08-lisa-m
Creator 08-hattie-martin@thehairedit31,049 FollowersSalon-grade repair at home? Testing the new Bond Repair Mask after one wash.
Story29 Sep 2026
Social post 01-j-l
Creator 10-cora-pursley-2@glowwithmia10,112 FollowersWash day reset with my go-to routine.
Post30 Sep 2026
Social post 24-bridget-despard
Creator 07-ash-jimenez@hairwithsam5,804 FollowersFrizz-free in one wash. Here's my honest review of the launch.
Reel30 Sep 2026
Social post 02-jess-smithSeen
Creator 09-bheatriz-siqueira@curlcult13,720 FollowersCurl routine for humid days, saved you a step.
Unlimited users on every plan The whole team works in one place, juniors to MD, with no seat maths.
New business

Walk into the pitch
knowing their market.

How do we stand out in a pitch? Bring their share of voice.

Show a prospect where they rank against the brands they compete with, and let MVO Intelligence explain who's moving and why.

Market Impact add-on
Market impactTressle's share of voice against the haircare brands you track, October 2026.
TTressle
Mentions1,28433% of the market4.1% SOVRanked 1 of 4
Contributors41229% of the market2.6% SOVRanked 1 of 4
Engagement1.9M27% of the market1.8% SOVRanked 2 of 4
Reach6.2M31% of the market3.3% SOVRanked 1 of 4
Impressions14.8M26% of the market0.9% SOVRanked 2 of 4
Value$412K34% of the market5.2% SOVRanked 1 of 4
LeaderboardMentionsReachValue1TTressle33%2HBHalo Botanics27%3NLNova Locks23%4PTPure Theory17%
Everything included

Everything your agency
needs, in one login.

Unlimited reports and users
White-label included
MVO Intelligence on every plan
Live link, PDF and Excel
Month to month
Getting started

From demo to first report,
without a migration project.

  1. Pick a timeBook straight after you submit, at a time that suits you.
  2. We build your brandspaceWe set up MVO on your brand or a client's before the call.
  3. See your own reportYour coverage evaluated, explained and reported, plus what it would save your team.

Coming from spreadsheets or another tool?

Questions

What agencies
ask us first.

Because the report is the last step. MVO also finds, evaluates, organises and proves the coverage, which is where the hours go. Compare the cost of your team's time, not just the tool.

Calculate your hours →

See it on one of your own clients.

See it on one of your own clients.

See it on one of your own clients.