The Dropbox Void
PR Reporting is Broken.
PR agencies and brands lead the market in creativity and influence, yet the industry standard for reporting is years behind. Relying on manual Canva docs, spreadsheets, and buried PDFs creates a bottleneck that slows everyone down. We are here to refine that standard.
MVO was born from a common frustration: reporting that ends up in a void of Dropbox folders. Too often, brands and agencies report using different figures and different languages while working toward the same goal. For the amount of work put into forming an intentional brand strategy, your results should never be a reporting afterthought.
From confusion to clarity
The Solution.
At MVO, we’re building the next generation of brand strategy tools. We believe strategy should be simple, collaborative, and lightning-fast. Our mission is to help brands and agencies showcase their PR impact without the friction.
We are redefining how strategy happens for modern teams. Your brand insights are assets that should build confidence rather than confusion. Because PR impact cannot be measured in a silo, MVO looks at the whole picture. Whether you are managing creator strategy, benchmarking against competitors, or tracing media mentions back to a viral TikTok, MVO turns fragmented data into a tool for informing future decisions.
😭 Wasted Team Hours: Analysts spend days pulling data from fragmented online, social, and print tools into messy Excel spreadsheets, wasting valuable labour.
💣 Unclear ROI: Reports are vague, linking PR activity only to vanity metrics, making it impossible to confidently justify budget to executive leadership.
😩 Data Black Holes: Vendor lock-in and proprietary data formats create risk and confusion, eroding trust between agencies and brands.
⏰ Competitive Blindness: No clear, objective way to benchmark performance or analyse the strategies driving rival success in the market.
⚡ Hours Back, Not Spreadsheets: Coverage across social, online and print is automatically tracked and centralised in one dashboard, eliminating manual data pulls and report rebuilding.
📊 Clear ROI, Clearly Proven: Campaigns, partnerships and strategies are attributed through structured tagging and leaderboards, giving leadership clear evidence of what actually drove impact.
🔒 Trusted, Transferable Data: Clean, exportable data lives in a shared brandspace, reducing vendor risk and creating transparency between brands and agencies.
📈 Market Context, Not Guesswork: Always-on benchmarking shows exactly how your brand performs against competitors, and which activities are driving market share shifts.
