MVO
MVO Platform

One ecosystem.
One set of numbers.

The AI strategy and reporting platform where agencies and brands work from one shared brandspace, with MVO Intelligence turning every number into strategy.

Megaphone PRMegaphone PRAgency · privateRuns the PR and the creators
MVOCreators & CampaignsPrivate
TressleBond Repair Mask Launch Event5 creators · Coverage
Social post 13-katarina-von-studnitzAdded
@thehairedit
Social post 14-sergio-contrerasSeen
@glowwithmia
Social post 15-thyra-mortonUnseen
@hairwithsam
Unseen 2Seen 4Added 10
Uploads coverage and tags itRuns creator campaignsBuilds the monthly report
Shared brandspaceMegaphone PRTressleEveryone sees the same live picture
MVOBrand DashboardTressleTressle
Mentions1,284
Reach18.4M
Value$2.40M
Latest activityMegaphone PR + Tressle
Megaphone PRMegaphone PR added @thehairedit's ReelJust now
TressleTressle tagged 2 posts to Scalp Serum Sampling2m
Megaphone PRMegaphone PR added @sleekbysol's post6m
TressleTressle tagged Salon Partner Seeding coverage11m
Megaphone PRMegaphone PR added @curlcult's Story18m
TressleTressleBrand · privateRuns launches, events and sales
MVOBrand ImpactPrivate
Tressle29%of coverage came from the brand's own activitySpring Sale214Salon Partner Seeding96Scalp Serum Sampling58
Tags its own activityWatches the competitorsTakes the story to the board

More than a feed. The layer that
turns coverage into strategy.

Every other tool does one job and stops. MVO connects them all, so you see what worked, why, and what to do next.

Monitoring toolsTell you it happened
2m9m1h3h
Stops at a feed of mentions
Creator toolsManage the creators
SM12 postsTE8 postsMI6 posts
Stops at the creators
Slide decksShow last month
Q3 results
Sent 3 weeks agov7_FINAL.pdf
Stops at a deck nobody opens
MVOConnects them, and tells you what to do nextTressle (AU)
What workedBrand Impact
Bond Repair Mask launch event41% of Value$1.1M of the month's $2.6M, from 214 mentions
WhyContent Drivers
“Salon-grade repair at home”In 38% of coverageCites 214 pieces of coverage
What's nextMVO Intelligence
NEXT MOVEPitch the event recap to long-lead beauty titlesEditors picked up the launch, monthlies haven't yet

Private where it should be.
Pooled where it counts.

Agencies and brands keep their own accounts, then meet in a shared brandspace. Your working stays yours. Your results go into the shared picture.

MPMegaphone PRAgency workspacePrivate
TRESSLEBond Repair Mask Launch EventCampaign dashboard
Creator 05-ella-laughmillerCreator 06-solaceras-s-gardenCreator 07-ash-jimenezSalon creators · 12Creator list
Draft, not sharedQ3 coverage report
Team & roles6 users, 2 admins
Share to the brandspaceNothing leaves until it's shared
Shared brandspaceMPTEveryone sees the results
Waiting for shared results
TTressleBrand workspacePrivate
TRESSLEScalp Serum in-store eventCampaign dashboard
Creator 08-hattie-martinCreator 09-bheatriz-siqueiraCreator 10-cora-pursley-2Brand ambassadors · 8Creator list
Draft, not sharedMonthly board report
Team & roles4 users, 1 admin
Share to the brandspaceNothing leaves until it's shared
Brand + agencyMPTBoth on MVOEach team has its own account and users, and shares one brandspace. Each runs its own campaigns and reports privately, and the results pool into one Brand Dashboard and one Brand Impact.
One brand, many agenciesTMPEvery agency, one pictureThe brand invites its PR, social and creator agencies in. Each agency sets up and reports on the campaigns it manages, and every result filters straight into the brand's wider reporting.
Agency + client accessView onlyA window, not the keysClient not on MVO? Give them client access. They log in to see the dashboard and shared reports, read only: no tagging, no editing, no touching the data.

Run your own campaigns. Pool the results.
That's what working together should look like.

Capture. Organise.

Attribute. Explain. Report.

Each step feeds the next automatically, shared by agency and brand, with MVO Intelligence across all of it.

01CaptureMVO Brand Dashboard · Creators & Campaigns

Coverage flows in automatically, or you upload it. Every post and Story from your campaign creators lands in one place.

Every report makes the next plan smarter.

Ask your coverage a question in plain English. Get the shifts that matter, what's driving them and what to do next, with every insight cited back to the coverage it came from.

Plan01Set targetsTarget 1,200 mentions
Activate02Launch, seed, pitchLaunchSeedPitch
Capture03Every post and articleSocial post 11-tarni-pearceSocial post 04-chloe-christianson-1Social post 13-katarina-von-studnitzSocial post 15-thyra-morton
Prove04Results vs targetsTarget
Learn05What to do nextLead with the salon angle
Helping you to constantly build on your next strategy
Questions

Clear answers about MVO

No. MVO can track coverage for you, but its job is what comes after: evaluating it, attributing it to your activity, explaining it and turning it into strategy.

Agency and brand. Finally on the same page.

Agency and brand. Finally on the same page.

Agency and brand. Finally on the same page.