MVO
For Retailers

Your brands. Your
shelf. Your market.

Manage your own brands in MVO, see which of the brands you stock are driving the conversation, and how you stack up against other retailers. Every event, launch and sale, reported the morning after.

Unlimited reports and users
Every own brand in one account
MVO Intelligence on every plan
Press, online, social and creators
Creator Look UpCreators & CampaignsDashboardBrand ImpactMarket ImpactManage
All Coverage (642 mentions) Select all
MVO IntelligenceBeta
Instagram StoryUpdated 1 hour ago
Organic12 Oct 2026
Social post 08-lisa-mMy new everyday SPF
Creator 04-cora-pursley-1@glowwithmia41.0K Followers
Reach41.0KValue$2.5K
SPF50 Daily Fluid Launch
TikTokUpdated 2 hours ago
Organic11 Oct 2026
Social post 17-margaux-martinezTesting the new SPF for a week
Creator 01-andrea-gonzalez@hairwithsam99.3K Followers
Reach99.3KValue$3.0K
SPF50 Daily Fluid Launch
Online MediaUpdated 3 hours ago
Organic11 Oct 2026
beautydirectoryThe best new SPFs for spring
beautydirectory.com.au48K Monthly Visitors
Reach48KValue$3.8K
SPF50 Daily Fluid Launch
Print MediaUpdated 4 hours ago
Organic10 Oct 2026
Weekend EditBeauty buys under $30
Weekend Edit84K Readership
Reach24.5KValue$7.9K
Spring Beauty Showcase
Instagram PostUpdated 5 hours ago
Organic10 Oct 2026
Social post 02-jess-smith
Creator 02-bruna-pontelo@thehairedit31.0K Followers
Reach31.0KValue$1.9K
Spring Beauty ShowcaseSPF50 Daily Fluid Launch

Three questions your
leadership keeps asking.

Your own brands sit in one tracker, brand partners send their own recaps, events live in a folder of screenshots, and nobody can say how you compare with the retailer down the road.

1 · Your own brands

How are our own brands doing?
Run them like any brand.

Private labels on a crowded shelf?
Give each one its own brandspace.

Another client, another deck? One template fills every report.

Your skincare, makeup and vitamin ranges compete on the same shelf as the brands you stock. Give each one its own brandspace in one account, with every article, post and creator story tracked, evaluated and tagged to the launch it belongs to. Brand Impact shows what each launch, seeding push and creator program drove.

Impact of Brand ActivitiesTag every event, sale week and brand partner launch, and see the impact each one has on your overall performance.
Total Mentions0/3,240
0%
Total Contributors0/1,310
0%
Total Engagement0/412,880
0%
Total Reach0/118,400,000
0%
Total Impressions0/262,800,000
0%
Total Value$0/$7.2M
0%
Tags Impact Analysis
RankTagsMentionsContributorsEngagementReachImpressionsValue ↓
1Spring Beauty Showcase00000$0
2Half Price Beauty Week00000$0
3Tressle Exclusive Launch00000$0
4City Flagship Opening00000$0
2 · Brands you stock

Which brands on our shelf are winning? Brand vs brand,
across your shelf.

Who's carrying each category?
A market report on your shelf.

Another client, another deck? One template fills every report.

A custom market report on the brands you stock. See which partners are carrying each category, where your exclusives are winning, and how your own brands rank against everything else on the shelf.

RankBrandMentionsEngagementReachValueAction
–1.HBHalo Botanics1,180SOV -0.0%366,400SOV -0.0%33.0MSOV -0.0%$1.6MSOV -0.0%
–2.TTressle1,102SOV +0.0%371,000SOV -0.0%34.1MSOV +0.0%$1.6MSOV +0.0%
–3.NLNova Locks760SOV -0.0%176,000SOV -0.0%21.1MSOV 0.0%$1.1MSOV -0.0%
–4.PTPure Theory772SOV -0.0%182,000SOV -0.0%21.9MSOV -0.0%$1.0MSOV -0.0%
–5.NSNorthgate SkinYour own brand642SOV +0.0%204,000SOV +0.0%17.9MSOV +0.0%$980KSOV +0.0%
Total4,4561,299,400128.0M$6.3M
Fictional retailer and brands · demo data
3 · Other retailers

Are we beating the other
retailers? See where you stand.

Who won the sale week?
Share of voice, tracked for you.

Another client, another deck? One template fills every report.

Share of voice against the retailers you compete with, set up and tracked for you. Watch it move through sale weeks, store openings and their launches, with MVO Intelligence summarising what's behind each shift.

RankBrandMentionsEngagementReachValueAction
–1.WCWren Chemist2,620SOV -0.0%548,000SOV -0.0%66.4MSOV -0.0%$3.4MSOV -0.0%
–2.NNorthgateYou2,240SOV +0.0%452,100SOV +0.0%55.8MSOV +0.0%$2.7MSOV +0.0%
–3.MBMosaic Beauty1,890SOV 0.0%451,000SOV -0.0%47.2MSOV +0.0%$2.5MSOV +0.0%
–4.LPLarkhall Pharmacy1,360SOV -0.0%224,000SOV -0.0%33.1MSOV -0.0%$1.6MSOV -0.0%
Total8,1101,675,100202.5M$10.2M
Fictional retailers · demo data

Every event, launch and
sale, the morning after.

Your brand showcases, store openings and member events bring media, creators and brand partners together. MVO puts everything they create into one campaign report, and shows which partners carried it.

Impact of Brand ActivitiesTag every event, sale week and brand partner launch, and see the impact each one has on your overall performance.
Total Mentions0/3,240
0%
Total Contributors0/1,310
0%
Total Engagement0/412,880
0%
Total Reach0/118,400,000
0%
Total Impressions0/262,800,000
0%
Total Value$0/$7.2M
0%
Tags Impact Analysis
RankTagsMentionsContributorsEngagementReachImpressionsValue ↓
1Spring Beauty Showcase00000$0
2Half Price Beauty Week00000$0
3Tressle Exclusive Launch00000$0
4City Flagship Opening00000$0
  1. Before: set it up.Tag the event and add the creators you've invited. Handles are checked before the doors open.
  2. During: watch it land.Creator posts and Instagram Stories are captured as they go live, alongside online and print coverage.
  3. After: prove it.See what the event drove in Brand Impact, which brand partners featured most, and send the report the next morning.

Built for

Built for

Built for

Brand showcases and beauty festivals
Flagship and store openings
Exclusive brand launches
Loyalty member events
Sale weeks and catalogues
Health programs and in-store services
Brand partners

Show brand partners
what you're worth.

Did the launch with you pay off?
Send the brand the proof.

Another client, another deck? One template fills every report.

When a brand launches with you, the coverage that names your stores is part of what they're paying for. Tag coverage by brand partner, category and event, fill one report template for each partner, and take the numbers into your next range review.

‹ All reportsTressle at Northgate October 2026Data as at 1 November 2026Refresh dataPreviewDownload & share
1 · SET UPCoverage & datesAll media · 1 – 31 October 2026Metrics9 of 9 shownBrandingTressle branding2 · BUILD+ Add section
T
Bond Repair Mask Exclusive LaunchTressle · Northgate · 1 – 31 October 2026
Social post 01-j-l
Social post 24-bridget-despard
Social post 02-jess-smith
Social post 08-lisa-m
TressleNorthgateAll media1 – 31 October 2026
PerformanceAdd your text
312Northgate mentions46% vs September 2026
148Contributors31% vs September 2026
31.6KEngagement52% vs September 2026
2.1%Eng. rate0.2% vs September 2026
186KViews38% vs September 2026
16.4%Avg. view rate2.3% vs September 2026
8.4MReach29% vs September 2026
12.7MImpressions33% vs September 2026
$640KValue41% vs September 2026
ChannelMentionsContributorsReachValue
Print Media661.1M$88K
Online Media41294.2M$214K
TikTok38241.3M$72K
Instagram Posts52391.1M$118K
Instagram Stories175500.7M$148K
Total3121488.4M$640K
MVO Intelligence
Tressle's exclusive launch was the most covered brand partner moment at Northgate this quarter, with 312 mentions naming Northgate's stores.
Key Messaging | Available first at NorthgateAvailable first at Northgate was the most repeated line, in 41% of mentions, alongside salon-grade repair at home.
Key Activities | Spring Beauty Showcase and launch weekThe Spring Beauty Showcase and launch-week creator Stories carried most of the coverage, then creator TikToks during Half Price Beauty Week.
Worth Noting | Plan the next launch around an eventCoverage naming the store peaked on showcase day. Worth timing the next exclusive with an in-store event.
Written with MVO Intelligence from the coverage of this period, on 1 November 2026.
Mentions by channelAdd an intro line (optional)
Instagram Stories175
Instagram Posts52
Online Media41
TikTok38
Print Media6
Mentions by channel, 1 – 31 October 2026
HighlightsAdd an intro line (optional)
● Organic4 September 2026
Social post 17-margaux-martinez
Creator 07-ash-jimenez@hairwithsam186K FollowersReach 1.2MValue $64.6K
● Organic6 September 2026
Social post 12-cameron-murray
Creator 08-hattie-martin@glowwithmia92.4K FollowersReach 640KValue $41.8K
● Organic9 September 2026
Social post 04-chloe-christianson-1
Creator 09-bheatriz-siqueira@thehairedit214K FollowersReach 588KValue $38.2K
● Organic12 September 2026
Social post 16-sash-gabriel
Creator 10-cora-pursley-2@curlcult61.3K FollowersReach 402KValue $22.3K
Top creatorsAdd your text
1Creator 02-bruna-pontelo@hairwithsam186K FollowersInstagram StoriesMentions6Reach1.2MValue$64.6K
2Creator 03-dannie-brucker@glowwithmia92.4K FollowersInstagram PostsMentions3Reach640KValue$41.8K
3Creator 04-cora-pursley-1@thehairedit214K FollowersTikTokMentions2Reach588KValue$38.2K
4Creator 05-ella-laughmiller@curlcult61.3K FollowersTikTokMentions4Reach402KValue$22.3K
5Creator 06-solaceras-s-garden@sleekbysol48.9K FollowersInstagram StoriesMentions5Reach351KValue$19.2K
Ranked on Value, so creators compare on one measure.
Prepared by NorthgateMade with MVO
Select a section, or click any text or image to edit it
ReportTressle at Northgate October 2026Select a section to change its layout and settings, or click any text or image on the page to edit it.New report? Start with Set up in the left panel.
One account

Every banner, category and
agency. One set of numbers.

Who reports on what?
Every team, in one account.

Banners and own brands

Banners and own brands

Banners and own brands

A brandspace for each. Your retail brand, each banner and each own brand side by side, so every team reports on its own and leadership sees the whole.

Agencies

Agencies

Agencies

Their campaigns stay theirs. The results are yours. Your PR, social and creator agencies each run their own campaigns, and everything they add to a shared tag pools into your reporting.

Your team

Your team

Your team

Unlimited users. Category, brand, store marketing and executive teams, each with the right user role. Not priced per user.

Workspace ImpactCoverage date is Last 90 daysCoverage typeMedia typeCurrency is AUD ($)
Workspace PerformanceBenchmarking every brandspace in your workspace, to spot high-growth brands and track the health of your portfolio.
Total Mentions9,42231%
Total Reach381,726,84118%
Total Value$23,912,48019%vs $20.1M · 31 Jul – 29 Oct 2025
Workspace AnalysisMVO IntelligenceBetaSearch
RankBrandMentionsContributorsEngagementReachImpressionsValue
–1.NNorthgateAustralia3,912+41.2%1,206+38.5%1,488,204+96.3%142,118,402+22.4%588,402,116-8.2%$8.4M+14.9%
2.NSNorthgate SkinAustralia1,046+52.4%418+44.1%402,881+112.5%96,402,550+81.3%211,804,377-12.6%$5.9M+86.2%
3.NNNorthgate NZNew Zealand2,212+18.6%702+12.1%911,420+58.7%61,880,204-9.4%268,114,905-21.3%$4.6M-6.8%
4.SNStudio NAustralia1,384+27.3%512+31.6%640,118+44.0%48,206,915+12.8%160,442,018-4.1%$3.1M+9.7%
5.NWN WellnessAustralia868+9.4%301+6.2%288,410+21.9%33,118,770-15.2%98,550,361-18.4%$1.9M-11.3%
Unlimited reports and users
White-label included
Live link, PDF and Excel
Press, online, social and creators
Questions

What retailers
ask us first.

Yes. Each own brand can have its own brandspace in the same account, with its own reports, next to your retail brand.

See your brands, your shelf and your market in one place.

See your brands, your shelf and your market in one place.

See your brands, your shelf and your market in one place.