Walk into every pitch knowing the category.
Share of voice against the brands that matter, with MVO Intelligence explaining every move. You name the competitors, we set them up and track them.
Three questions every pitch needs answered.
SUMMARISE THE MARKET
Where you stand
Who's rising and whether their play is creator-led, retail-led or founder-led. Every move backed by a named contributor or quote.
CONTENT DRIVERS
What's happening
The narratives defining your category, the campaigns and moments driving spikes, and the hero products everyone's talking about.
GET YOUR NEXT MOVES
What to do
Where you're underperforming, why, and the strategic lever that fixes it: channel, content, narrative or partnerships.
Competitive insight on demand, not a research project.
AGENCIES
The new business pitch
Map a prospect's category before the first meeting and lead with insight.
AGENCIES
The quarterly review
Show the client where they stand and what competitors did differently.
BRANDS
Gifting and seeding
See what worked for competitors' launches before you plan yours.
BRANDS
The board report
A cited, plain-English read on the market for the leadership team.
An add-on for any brandspace.
Tell us who you compete with and MVO sets them up. Competitors are always tracked automatically, even if your own coverage is on Upload only, so the comparison is like for like.
Mentions, reach, engagement, value and share of voice
Spike detection across the competitive set
Every insight cited to the coverage behind it
