MVO
Sections & charts

Tell the story your
client cares about.

Tell the story your client
cares about.

Add, remove and reorder sections in a click. Every chart is built from your coverage, and every point opens the posts and articles behind it.

‹ All reportsTressle October 2026Data as at 1 October 2026Refresh dataPreviewDownload & share
2 · BUILDCoverPerformanceMVO IntelligenceMentions by channelHighlightsTop creatorsAdd section
Mentions by channel
Instagram412TikTok318Online196Stories154
Highlights
Section added. Drag to reorder.

Where did that spike come from? Click any number to see the coverage behind it.

Every chart, ranking and word in the report opens up. Click a spike, a channel, a creator or a word in the word cloud, and the coverage behind it opens in a side panel, sorted by reach, Value or most recent.

No more “can you send me the posts?”
← BackLast updated 1 October 2026EditPresentDownload & share
CoverPerformanceMentions by weekMentions by channelTop creators
Mentions by week
Click any point to see the coverage behind it
402
‹ All reportsTressle October 2026Data as at 1 October 2026Refresh dataPreviewDownload & share
HighlightsThe content that went furthest, by reach.
● Organic
TikTok
@glowwithmia212K followersReach212K
● Organic
Online
Beauty Directory88K followersReach88K
● Organic
Reel
@curlcult61K followersReach61K
● Organic
TikTok
@thehairedit57K followersReach57K
Highlights
Find byMetricCreatorMedia typeMetricHighest reachHighest engagementMost viewsStar any post in the report and it joins the Highlights.

I need to show what actually landed, not just totals. The standout coverage, found for you.

Highlights picks the coverage with the highest reach, engagement or views, or the best from a creator or media type. Star any post and it joins the Highlights.

“The content that went viral”, picked by the numbers

Which creators earned their fee? Creators ranked by what they delivered.

Top creators ranks your creators by the metric you choose, as cards or a list, across the channels you pick.

“Top 5 by Value” across Instagram, TikTok and Stories
‹ All reportsTressle October 2026Data as at 1 October 2026Refresh dataPreviewDownload & share
Top creatorsRanked by Value across Instagram, TikTok and Stories.
1@glowwithmia212K followers · TikTokPosts6Reach1.1MValue$9.1K
2@hairwithsam48.2K followers · InstagramPosts9Reach430KValue$7.4K
3@thehairedit57K followers · TikTokPosts5Reach290KValue$5.2K
Top creators
RankingStyleChannels
RankingTop 5 by ValueStyleCardsListChannels3 of 5InstagramTikTokStoriesOnlinePrint
Market impactTressle's share of voice against the haircare brands you track, October 2026.
TTressle
Mentions1,28433% of the market4.1% SOVRanked 1 of 4
Contributors41229% of the market2.6% SOVRanked 1 of 4
Engagement1.9M27% of the market1.8% SOVRanked 2 of 4
Reach6.2M31% of the market3.3% SOVRanked 1 of 4
Impressions14.8M26% of the market0.9% SOVRanked 2 of 4
Value$412K34% of the market5.2% SOVRanked 1 of 4
LeaderboardMentionsReachValue1TTressle33%2HBHalo Botanics27%3NLNova Locks23%4PTPure Theory17%

How did we do against the competition? Share of voice, rank and movement.

With Market Impact, the report shows share of voice across six metrics, how it moved on the last period, and where the brand ranks against the competitors you track.

“Ranked 1 of 4” on mentions, reach and Value

Which campaign or product did the work? What every tag contributed.

Brand impact ranks every campaign tag by what it delivered. Campaign spotlights give each campaign its own card, and each card opens the coverage behind it.

Every tag ranked, from launch event to seeding
Brand impactWhat each campaign tag contributed this month, ranked on Value.
#TagShare of ValueMentionsReachValue
1Bond Repair Mask launch3182.1M$96K
2Salon week142910K$41K
3Summer seeding96620K$28K
4Curl Cult collab64480K$22K
5Press release38350K$12K
Campaign spotlight
Bond Repair Mask launchMentions318Contributors104Reach2.1MValue$96K
Salon weekMentions142Contributors38Reach910KValue$41K
‹ All reportsTressle October 2026Data as at 1 October 2026Refresh dataPreviewDownload & share
Mentions by channel
Instagram412TikTok318Online196Stories154Print38Podcast12
Click any point to see the coverage behind it
Chart
Chart typeBarLineDonutWordsShow byChannelContributorDateMeasureMentionsMentionsEngagementReachValueShare of voice

I want a chart that shows the trend, my way. Charts built from your coverage.

Bar, line, donut or word cloud. Show it by channel, contributor or date, and measure mentions, engagement, reach, Value or share of voice. Click any point to see the coverage behind it.

4 chart types, 5 measures, 3 ways to split
Included on every plan

Every section, on every plan.

Performance

Tiles with comparisons and an optional table by channel

Highlights

Top coverage by reach, engagement, views, creator or media type

Top creators

Ranked as cards or a list

Clickable charts

Every point, bar, creator and word opens its coverage

Brand impact

What every campaign tag contributed

Campaign spotlight

A card per campaign, linked to its coverage

All coverage

Every post and article, grouped and filtered

Strategic read

Your own text, images and numbered points

Questions

Questions reporters ask.

Yes. Change the order of everything: sections, tiles and cover images.

Build the report your client actually reads.

Build the report your client actually reads.

Build the report your client actually reads.