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MVO Intelligence

The commentary, drafted from the coverage itself.

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‹ All reportsTressle October 2026Data as at 1 October 2026Refresh dataPreviewDownload & share
MVO IntelligenceRewriteBackground
Key messaging
Coverage centred on salon-quality repair at home. Creators repeated the overnight results and the glossy finish, and most posts named the Bond Repair Mask directly.
Key activities
The launch event and salon week drove 46% of mentions. Seeding to 24 creators produced the month's top three posts by reach.
Product focus
The Bond Repair Mask led with 61% of product mentions, followed by the Leave-in Shine Spray, which picked up as a pairing in routines.
Written by MVO Intelligence from the 1,284 pieces of coverage in this report. Edit anything.
Rewritten from this report's coverage
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Key messaging

The messages that came through in the coverage, and the words creators and journalists used.

Key activities

The launches, events and seeding that drove the coverage, and how much each one carried.

Product focus

The products that featured most, and the pairings that picked up.

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Key messaging

The messages that came through

Key activities

What drove the coverage

Product focus

The products that featured most

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