This year, we have tracked over 3,000 Australian influencers’ Instagram stories for our clients. Through this tracking, we have analysed an insane 3.4 million Instagram stories (that's an average of 10,000 a day).

Using our MVO tracked influencers, let's take a look at which agencies made it into the top 10 most tagged PR agencies on Instagram stories in 2023.

1. @portobellopr | 3,179 Instagram story mentions

2. @starkmatthews | 2,920 Instagram story mentions

3. @sarahhumphriesagency | 2,664 Instagram story mentions

4. @tmcpr_ | 2,622 Instagram story mentions

5. @hatrikhouse | 2,538 Instagram story mentions

6. @onetwoagency_ | 1,921 Instagram story mentions

7. @ampr_group | 1,721 Instagram story mentions

8. @mcm_pr | 1,667 Instagram story mentions

9. @maxmedialab | 1,657 Instagram story mentions

10. @littlebirdpr | 1,144 Instagram story mentions

This data is based on the 3.4 million Instagram stories generated by MVO's list of tracked Australian influencers from the 1st of January to the 12th December 2023.