The reporting week
For most PR and influencer teams, month end still takes a week. Coverage gets pulled from three tools into a spreadsheet. Numbers get checked, then checked again. Screenshots go into a Canva template, the summary gets written at 9pm, and a PDF goes out that nobody can click into.
Then the client asks, "What drove that spike?" and it starts again.
Today we're launching MVO Reports. Your coverage comes in already measured, your template fills itself, and MVO Intelligence drafts the summary from the coverage in the report. You check it, make your changes, and send one live link.
Your brand. Or your client's.
A report is part of what you deliver, so it should look like you made it. Reports lets you set the cover, colours, fonts, logo and images. Pick from 20 fonts, or set your own text styles for headers, subheaders and body copy.
Save it as a template once. Use one template for every brand, or one per client. MVO also has ready-made templates by use case, with sections and settings already chosen.
Turn on white-label and MVO branding comes off the report and the PDF, so it carries your name.
Every number, in context
Your coverage comes in already evaluated across social, online and print, including Instagram Stories captured. Every report covers the five key KPIs: Mentions, Contributors, Reach, Impressions and Value. Add Engagement, Engagement rate, Views and View rate when they matter to your client.
A number on its own doesn't tell a client much. So every metric can be compared to last month, the same month last year, or the targets you agreed with your client. The change shows on each tile, next to the number.
Value is what the same exposure would cost to buy, at standard rates for each media type, used alongside the four other KPIs. Every metric definition is on our metrics page.
Click any spike. See the coverage behind it.
In Reports, every chart point, bar, channel, top creator and word in the word cloud opens the coverage behind it.
Click the spike on 15 October and a panel opens: the date range, how many mentions, and the posts and articles that drove it, led by your highest-reach coverage. Sort by Reach, Value or Most recent, and open any post from its card.
So when a client asks what drove a result, you can show them in the report itself, without a follow-up email or another round of screenshots.
The summary, already written
MVO Intelligence drafts the executive summary for you, covering key messaging, key activities and product focus.
It writes only from the coverage in your report, in Australian English. Nothing is pulled from outside sources, so every line traces back to a post or article your client can see. Edit anything, or rewrite a section in one click. You still decide the story, but you don't start from a blank page at 9pm.
Pick the metrics. Add the sections.
Every client wants something slightly different. Reports is built from sections you add, remove and reorder in a click:
Highlights and top creators
Mentions by channel, share of voice and tags
Word clouds showing what the coverage talked about
Charts, coverage spotlights and MVO Intelligence
Brand teams can add Market impact, an add-on that sets your coverage against the wider market.
Build it once, save it as a template, and next month starts from there.
One link. See who read it.
Every report has one live link. Share it with anyone: clients, their bosses, their agency partners. Nobody needs an MVO login.
Viewer analytics show who opened it, how many times and for how long. You'll know your client has read it before the meeting starts.
You can remove an invitee, generate a fresh link, or turn link sharing off. If someone needs a file, download a PDF in the same style.
For brands working with an agency, share the report into the brandspace. Agency and brand see exactly the same numbers.
See it with your own brand
Reports is live now for every MVO customer, with unlimited reports and users, and white-label included.
Book a demo and we'll build your first report with your brand, or an example of the report you send today.
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PR value is the one metric that puts print, broadcast, online and social on the same scale. Here's what it measures and how to use it well in client reporting.
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