To find the year’s most influential PR teams, we tracked the activity of 5,000 Australian influencers.

After analysing over 3 million Instagram mentions, we’ve identified the top 20 Australian PR agencies in the beauty, lifestyle & fashion space that didn’t just get mentioned but stayed in the influencer conversation all year.

1. Portobello PR - 5.8K Mentions

@portobellopr leads the industry as the #1 most mentioned agency for 2025. By activating a massive network of 835 creators,
they’ve ensured their brands maintain a constant presence across the Australian feed.

2. Stark Matthews - 4.8K mentions

@starkmatthews claims the #2 most mentioned agency spot with a notable 8.3x average mentions per creator. This data proves their creators aren't just posting once; they are becoming long-term brand advocates.

3. Hatrik House - 4.3K mentions

@hatrikhouse claims the #3 most mentioned agency spot in 2025, with over 4.3K Instagram mentions by 607 influencers.

4. AMPR - 3.1K mentions

@ampr_group claims the #4 most mentioned agency spot for 2025, with over 3.1K Instagram mentions by 660 influencers.

5. EVH Agency - 2.8K mentions

@evh.agency claims the #5 most mentioned agency spot in 2025, with over 2.8K Instagram mentions by 397 influencers.

6. TMC PR - 2.6K mentions

@tmcpr_ claims the #6 most mentioned PR agency spot in 2025,
with over 2.6K Instagram mentions by 535 influencers.

7. MCM PR - 2.4K mentions

@mcm_pr claims the #7 most mentioned PR agency spot in 2025, with over 2.4K Instagram mentions from 364 influencers.

8. SHA PR - 2.3K mentions

@sarahhumphriesagency claims the #8 most mentioned PR agency spot in 2025, with over 2.3K Instagram mentions
from 455 influencers.

9. MAXMEDIALAB - 2.2K mentions

@maxmedialab claims the #9 most mentioned PR agency spot in 2025, with over 2.2K Instagram mentions from 380 influencers.

10. Echo Communication PR - 2K mentions

@echocommunicationpr claims the #10 most mentioned PR agency spot in 2025, with over 2K Instagram mentions from 341 influencers.

11. Hive HQ - 1.7K mentions

@hq.hive claims the #11 most mentioned PR agency spot in 2025, with over 1.7K Instagram mentions
from 327 influencers.

12. Elysee Collective - 1.7K mentions

@elyseecollective claims the #12 most mentioned PR agency spot in 2025, with over 1.7K Instagram mentions
from 273 influencers.

13. Leaf Communications - 1.6K mentions

@leaf.comms claims the #13 most mentioned PR agency spot in 2025, with over 1.6K Instagram mentions from 327 influencers.

14. One Two Agency - 1.6K mentions

@onetwoagency_ claims the #14 most mentioned PR agency spot in 2025, with over 1.6K Instagram mentions from 327 influencers.

15. MVMNT Agency - 1.2K mentions

@mvmnt_agency claims the #15 most mentioned PR agency spot in 2025, with over 1.2K Instagram mentions
from 327 influencers.

16. Little Bird PR - 1.2K mentions

@littlebirdpr claims the #16 most mentioned PR agency spot in 2025, with over 1.2K Instagram mentions from 327 influencers.

17. NAC Media Group - 1.1K mentions

@nacmediagroup claims the #17 most mentioned PR agency spot in 2025, with over 1.1K Instagram mentions from 243 influencers.

18. iD Collective - 924 mentions

@idcollective claims the #18 most mentioned PR agency spot in 2025, with over 924 Instagram mentions from 220 influencers.

19. Romano Beck - 877 mentions

@romanobeck claims the #19 most mentioned PR agency spot in 2025, with over 877 Instagram mentions from 222 influencers.

20. Black Communications - 811 mentions

@blackcommunications claims the #20 most mentioned PR agency spot in 2025, with over 811 Instagram mentions from 195 influencers.

Data includes Instagram mentions posted between 1 Jan and 31 Dec 2025, tagging agency Instagram handles by influencers tracked by MVO.