Benchmark & Contextualise
Competitor & market insights to drive your brand strategy.
What drove that sudden competitor spike?
How much did my last campaign actually shift market share?
Where is my brand winning or losing attention right now?
Our Market Impact Reports answer these questions automatically.
Why leading teams use MVO
Why leading teams use MVO
The Collaborative
Intelligence Engine for
Investigate spikes and trends instantly
Know why your competitors are winning.
Competitor activity can feel opaque. MVO makes it transparent.
See competitor spikes in engagement, reach or PR value the moment they occur
Understand the who they work with, their latest campaigns, or partnerships driving results
Compare competitors by market share and paid vs organic spend strategy
Make strategic decisions faster with clear, visual insights
Stop reacting late. Start acting with confidence.
Any questions left?
What metrics does Market Impact reporting measure?
Market Impact reporting tracks performance across key PR and media indicators, including mentions, contributors, reach, impressions, engagement and PR value. These metrics are visualised across brands, competitors and time periods to show real shifts in market performance.
Can I choose which competitors I benchmark against?
Yes. You select the competitors that define your market. This can be updated as your category evolves, ensuring your benchmarking remains relevant and accurate.
How often does Market Impact data update?
Our Market Impact report update continuously as new coverage is captured, giving you near real-time visibility into market movements and performance shifts.
Can I compare my performance to last year?
Absolutely. You can compare performance across custom time periods, including year-on-year, campaign versus campaign, or before-and-after key moments.
How do I see what is driving competitor spikes?
Market Impact allows you to drill into competitor coverage to understand which channels, contributors and activities drove changes in performance, turning spikes into actionable insight.
Can I see if competitors are using paid creators?
Using AI dectection, MVO categorises paid partnerships and branded content activity to help you understand how competitors are investing across creators and channels.
What metrics does Market Impact reporting measure?
Market Impact reporting tracks performance across key PR and media indicators, including mentions, contributors, reach, impressions, engagement and PR value. These metrics are visualised across brands, competitors and time periods to show real shifts in market performance.
Can I choose which competitors I benchmark against?
Yes. You select the competitors that define your market. This can be updated as your category evolves, ensuring your benchmarking remains relevant and accurate.
How often does Market Impact data update?
Our Market Impact report update continuously as new coverage is captured, giving you near real-time visibility into market movements and performance shifts.
Can I compare my performance to last year?
Absolutely. You can compare performance across custom time periods, including year-on-year, campaign versus campaign, or before-and-after key moments.
How do I see what is driving competitor spikes?
Market Impact allows you to drill into competitor coverage to understand which channels, contributors and activities drove changes in performance, turning spikes into actionable insight.
Can I see if competitors are using paid creators?
Using AI dectection, MVO categorises paid partnerships and branded content activity to help you understand how competitors are investing across creators and channels.
Built for teams who want clarity, not guesswork.
Market Impact Reporting is the tool that transforms media coverage into real-time, strategic intelligence. Know what’s happening, why it’s happening, and what it means for your next move.
Take your strategy to the next level
Supercharge your strategy with powerful automation tools to ensure effortless collaboration, perfect for brands and agencies.
The Collaborative Intelligence Engine for
Take your strategy to the next level
Supercharge your strategy with powerful automation tools to ensure effortless collaboration, perfect for brands and agencies.
The Collaborative Intelligence Engine for
Take your strategy to the next level
Supercharge your strategy with powerful automation tools to ensure effortless collaboration, perfect for brands and agencies.