This space is where you can add a little summary/personalised blurb of your campaign whether it was a PR send out, event, product or brand launch etc.
You can discuss anything from ROI on a campaign, key dates, key attendees, where the event was held, the objective/ goal of the campaign or even what happened after the campaign? Increase in sales?
Use this space as a way to showoff.
Total number of Mentions across Online, Social, Print and Broadcast
Total Unique Reach across Online (monthly unique visitors), Social (followers), Print (readership) and Broadcast (audience)
Total Number of Impressions across Social, Online, Print and Broadcast
Total Engagement across Social - Instagram (likes, views and comments), Facebook (likes and comments), Twitter (retweets), YouTube (likes, views and comments)
Total Ad Value
Total Ad Value across Online, Social, Print and Broadcast
Total PR Value
PR Value is calculated by using a multiple of 3 x Ad Value
|Media||Mentions||Unique Reach||Impressions||Ad Value||PR Value|
|Site||Mentions||Unique Visitors||Impressions||PR Value|