Campaign Report

Summary
Channel Breakdown

This space is where you can add a little summary/personalised blurb of your campaign whether it was a PR send out, event, product or brand launch etc.

You can discuss anything from ROI on a campaign, key dates, key attendees, where the event was held, the objective/ goal of the campaign or even what happened after the campaign? Increase in sales?

Use this space as a way to showoff.

132

Total Mentions

Total number of Mentions across Online, Social, Print and Broadcast

18,157,241

Unique Reach

Total Unique Reach across Online (monthly unique visitors), Social (followers), Print (readership) and Broadcast (audience)

20,036,773

Total Impressions

Total Number of Impressions across Social, Online, Print and Broadcast

429,914

Total Engagement

Total Engagement across Social - Instagram (likes, views & comments), TikTok (likes, views, comments & shares), Facebook (likes & comments), Twitter and YouTube (likes, views & comments)

$316,710

Total Ad Value

Total Ad Value across Online, Social, Print and Broadcast

$950,131

Total PR Value

PR Value is calculated by using a multiple of 3 x Ad Value

Media	Mentions	Unique Reach	Impressions	Ad Value	PR Value
Print	11	4,435,501	4,435,501	$10,473	$31,420
Broadcast	3	1,500,000	1,500,000	$35,408	$106,224
Online	13	391,386	458,976	$4,590	$13,769
Social Media	105	11,830,354	13,642,296	$266,239	$798,717
Grand Total	132	18,157,241	20,036,773	$316,710	$950,131

Mentions
Insights

Site	Mentions	Unique Visitors	Impressions	PR Value
www.marieclaire.com.au	1	176,607	176,607	$5,298
www.beautycrew.com.au	2	67,589	135,179	$4,055
www.byrdie.com.au	1	70,937	70,937	$2,128
www.livia.com.au	1	28,571	28,571	$857
www.female.com.au	1	24,479	24,479	$734
mumcentral.com.au	1	13,451	13,451	$404
www.spaandclinic.com.au	1	5,109	5,109	$153
babyology.com.au	1	1,631	1,631	$49
fromluxewithlove.com	1	1,575	1,575	$47
www.chadstone.com.au	1	756	756	$23
thejournalmag.com	1	569	569	$17
beautyandlifestylehunter.blogspot.com	1	112	112	$3
Grand Total	13	391,386	458,976	$13,769

Mentions
Insights

Most Engaged

thesilverlining_1970

16,737

tashoakley

16,696

oliviacalabio

15,401

Most Followers

tashoakley

2,942,297

thesilverlining_1970

487,146

annaheinrich1

383,504

Highest Engagement Rate

dangsnazzy

15%

penelopecanal1

13%

hannahrubyphillips

tashoakley
16,551
142,651
145
oliviacalabio
15,348
201,583
53
thesilverlining_1970
12,338
236
elisecook
11,488
158
lisadanielle__
9,646
199
terriemcevoy
6,095
44
annaheinrich1
5,063
93
terriemcevoy
4,965
97,497
228
natkalinowski
4,286
23
thesilverlining_1970
4,046
34,613
117
natkalinowski
4,001
40
catsanz
3,550
152,016
347
natkalinowski
3,345
34
olivecooke
3,158
13
henne_
2,499
15
fromluxewithlove
2,409
143
fromluxewithlove
1,684
103
paulinemorrissey
1,396
4
fromluxewithlove
1,298
150
hannahrubyphillips
1,124
38
teresa_vu
1,121
41
ashworethat
929
28
nadiafairfax
852
30
bigbadbinge
750
22
yemagz
745
17
penelopecanal1
708
21
jodianne_
626
57
rhiannontraceymywheellife
606
14
beckieez
604
30
yannny
496
11
fassionfruitgirl
406
20
lanawilkinson
400
10,119
25
meetthestruthers
386
36
florencefahmy
364
1
mademoisellejaime
345
10
teegly
317
14
maryronisevents
310
2
victoriafaith.co.nz
294
14
dangsnazzy
251
51
inspired_to_style
250
32
mrkendenis
248
14
lola_jagger
238
3
butfirst_brows
208
40
bernadette.fahey
202
13
inspired_to_style
200
33
faceofsjw
192
26
inspired_to_style
181
45
beautyandlifestylehunter
177
47
chelseabourke
161
24
beauty.eq
139
15
states.of
136
37
thewhereto
101
4
jada_perfect
95
11
faceofsjw
85
6
mark_makers
64
1
christinadellar
61
8
candymachineco
53
2
beautybargaincollective_aus
45
5
barelaserandskin
33
0
elka_interiors
26
1
elka_interiors
16
2

Author	Mentions	Followers	Impressions	Total Engagement	Average Engagement	Engagement Rate	PR Value
tashoakley	1	2,942,297	2,942,297	16,696	16,696	0.57%	$176,538
thesilverlining_1970	2	487,146	974,292	16,737	8,369	1.72%	$58,458
terriemcevoy	2	269,000	538,000	11,332	5,666	2.11%	$32,280
annaheinrich1	1	383,504	383,504	5,156	5,156	1.34%	$23,010
oliviacalabio	1	343,418	343,418	15,401	15,401	4.48%	$20,605
natkalinowski	3	113,019	339,057	11,729	3,910	3.46%	$20,343
elisecook	1	337,678	337,678	11,646	11,646	3.45%	$20,261
fromluxewithlove	3	106,525	319,575	5,787	1,929	1.81%	$19,175
olivecooke	1	304,000	304,000	3,171	3,171	1.04%	$18,240
lisadanielle__	1	265,558	265,558	9,845	9,845	3.71%	$15,933
nadiafairfax	1	196,939	196,939	882	882	0.45%	$11,816
henne_	1	159,488	159,488	2,514	2,514	1.58%	$9,569
lanawilkinson	1	154,691	154,691	425	425	0.27%	$9,281
catsanz	1	148,869	148,869	3,897	3,897	2.62%	$8,932
mademoisellejaime	1	100,500	100,500	355	355	0.35%	$6,030
jodianne_	1	79,339	79,339	683	683	0.86%	$4,760
beckieez	1	78,072	78,072	634	634	0.81%	$4,684
inspired_to_style	3	25,772	77,316	741	247	0.96%	$4,639
maryronisevents	1	65,619	65,619	312	312	0.48%	$3,937
teresa_vu	1	61,000	61,000	1,162	1,162	1.90%	$3,660
states.of	1	45,439	45,439	173	173	0.38%	$2,726
yannny	1	40,501	40,501	507	507	1.25%	$2,430
mrkendenis	1	38,335	38,335	262	262	0.68%	$2,300
lola_jagger	1	31,872	31,872	241	241	0.76%	$1,912
paulinemorrissey	1	26,870	26,870	1,400	1,400	5.21%	$1,612
fassionfruitgirl	1	25,469	25,469	426	426	1.67%	$1,528
yemagz	1	24,410	24,410	762	762	3.12%	$1,465
rhiannontraceymywheellife	1	24,113	24,113	620	620	2.57%	$1,447
teegly	1	22,000	22,000	331	331	1.50%	$1,320
victoriafaith.co.nz	1	21,418	21,418	308	308	1.44%	$1,285
faceofsjw	2	10,517	21,034	309	155	1.47%	$1,262
thewhereto	1	16,234	16,234	105	105	0.65%	$974
hannahrubyphillips	1	15,009	15,009	1,162	1,162	7.74%	$901
barelaserandskin	1	14,000	14,000	33	33	0.24%	$840
florencefahmy	1	13,492	13,492	365	365	2.71%	$810
chelseabourke	1	12,156	12,156	185	185	1.52%	$729
bigbadbinge	1	11,762	11,762	772	772	6.56%	$706
beauty.eq	1	10,801	10,801	154	154	1.43%	$648
meetthestruthers	1	10,751	10,751	422	422	3.93%	$645
beautyandlifestylehunter	1	10,277	10,277	224	224	2.18%	$617
christinadellar	1	8,813	8,813	69	69	0.78%	$529
bernadette.fahey	1	8,519	8,519	215	215	2.52%	$511
mark_makers	1	7,539	7,539	65	65	0.86%	$452
penelopecanal1	1	5,668	5,668	729	729	12.86%	$340
butfirst_brows	1	3,392	3,392	248	248	7.31%	$204
jada_perfect	1	2,447	2,447	106	106	4.33%	$147
dangsnazzy	1	2,052	2,052	302	302	14.72%	$123
candymachineco	1	1,513	1,513	55	55	3.64%	$91
elka_interiors	2	339	678	45	23	6.64%	$41
beautybargaincollective_aus	1	663	663	50	50	7.54%	$40
ashworethat	1	0	0	957	957	n/a	$0
Grand Total	61	7,088,805	8,346,439	130,707	2,143	1.57%	$500,786

Mentions
Insights

mazdaaus
123
6

Author	Mentions	Followers	Impressions	Engagement	PR Value
mazdaaus	1	236,000	236,000	137	$14,160
Grand Total	1	236,000	236,000	137	$14,160

Mentions
Insights

Crystal Conte

45,652
1,291

63
28
Crystal Conte

46,076
977

115
32
Mazda Australia

69,987
136

0
30

Author	Mentions	Followers	Impressions	Engagement	PR Value
Crystal Conte	2	228,000	456,000	94,174	$5,650
Mazda Australia	1	38,641	38,641	70,123	$4,207
Grand Total	3	266,641	494,641	164,297	$9,858

Insights

Author	Mentions	Followers	Impressions	Engagement	PR Value
UrbanDecay	1	1,236,461	1,236,461	363	$74,188
revlon	1	447,230	447,230	1	$26,834
lovephilosophy	1	396,000	396,000	1	$23,760
KimberlyCaines	2	13,514	27,028	11	$1,622
Grand Total	5	2,093,205	2,106,719	376	$126,403

Insights

Author	Mentions	Followers	Impressions	PR Value
liz.amaya.style	10	107,000	1,070,000	$64,200
danibarrois	4	13,000	52,000	$3,120
iamkristenrose	1	45,000	45,000	$2,700
frombianca	3	12,033	36,099	$2,166
rachelbeautystyle	3	10,737	32,211	$1,933
thechicndamned	2	12,000	24,000	$1,440
Grand Total	23	199,770	1,259,310	$75,559

Mentions
Insights

mazda-australia-pty-ltd
57
1

Author	Mentions	Followers	Impressions	Engagement	PR Value
mazda-australia-pty-ltd	1	9,187	9,187	58	$551
Grand Total	1	9,187	9,187	58	$551

Mentions
Insights

bamboooyah

869,900
79,700

436
3,032
lilyrowland1

265,300
45,900

120
29
jesssscca

24,600
2,560

14
25
sophadophaa

18,900
1,921

16
5
moriahhhhr_

11,300
913

7
3

Author	Mentions	Followers	Impressions	Engagement	PR Value
bamboooyah	1	229,312	869,900	83,168	$52,194
lilyrowland1	1	298,700	265,300	46,049	$15,918
jesssscca	1	68,100	24,600	2,599	$1,476
sophadophaa	1	1,211,534	18,900	1,942	$1,134
moriahhhhr_	1	129,100	11,300	923	$678
Grand Total	5	1,936,746	1,190,000	134,681	$71,400

Insights

Publication	Mentions	PR Value	Number Of Pages	Circulation	Readership	Impressions
NW	1	$9,452	0.25000	62,557	157,018	157,018
Elle	1	$5,625	0.12500	60,139	149,746	149,746
Esprit (Australia)	1	$5,250	0.50000	7,440	26,040	26,040
InStyle	1	$2,372	0.06250	47,201	150,005	150,005
Sunday Herald Sun (Melbourne)	1	$1,852	0.03125	470,326	1,128,782	1,128,782
Higher View	1	$1,453	0.03125	105,000	262,500	262,500
Thats Life	1	$1,298	0.03125	175,152	817,960	817,960
Cosmopolitan Bride	1	$1,275	0.06250	12,579	30,190	30,190
Fashion Journal	1	$1,238	0.25000	35,000	105,000	105,000
Donna Hay Magazine	1	$1,194	0.03125	93,175	845,097	845,097
Gritty Pretty Magazine	1	$413	0.03125	763,163	763,163	763,163
Grand Total	11	$31,420	1.40625	1,831,732	4,435,501	4,435,501

Insight

Channel	Mentions	PR Value	Duration (Seconds)	Audience	Impressions
Channel 9 - Today Show	1	$64,224	30	530,000	530,000
Channel 10 - The Project	1	$39,000	60	960,000	960,000
2Day FM	1	$3,000	30	10,000	10,000
Grand Total	3	$106,224	120	1,500,000	1,500,000

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132

18,157,241

20,036,773

429,914

$316,710

$950,131

www.beautycrew.com.au

www.marieclaire.com.au

www.beautycrew.com.au

www.byrdie.com.au

babyology.com.au

beautyandlifestylehunter.blogspot.com

fromluxewithlove.com

mumcentral.com.au

thejournalmag.com

www.livia.com.au

www.chadstone.com.au

www.spaandclinic.com.au

www.female.com.au